Brand
Magpie brand assets and guidelines
Everything you need to represent Magpie correctly — the marks, the palette, the type, and the rules. Press, partners, and clients are welcome to use these within the guidance below.
Logos
All marks are SVG — they scale to any size without loss. Right-click and save, or use the download link on each.
Monogram
The primary mark. An M on a strict grid whose final stroke elongates into the magpie's tail. Use at small sizes and as the favicon.
Download SVG ↓
Horizontal lockup
Monogram and wordmark together. The default for most applications where space allows.
Download SVG ↓
Clear space
Leave clear space around the mark equal to the height of the monogram on all sides. Never crowd it with other elements.
Minimum size
Do not reproduce the monogram below 24px or 8mm in height. Below that, legibility of the tail stroke fails.
Using our brand
Please do
- Reference Magpie in editorial, press, and partner materials.
- Use the wordmark or monogram to link to magpiedata.io.
- Display the logo when we are named as a partner or vendor.
Please don't
- Alter, recolor, rotate, stretch, or add effects to the marks.
- Use the marks in a way that implies endorsement, partnership, or affiliation that does not exist.
- Incorporate our marks into your own logo, product name, or domain.
- Use the marks on merchandise without written permission.
Color
Ink
#05070A
Primary background
Paper
#E6ECF3
Primary text and the monogram
Signal
#29D8C0
Accent — the magpie's wing iridescence
Signal Light
#4EE5D0
Hover and emphasis
Slate
#6B7A8D
Secondary and supporting text
Typography
Aa Bb Cc
Inter
Primary typeface
Used for all headings and body copy. Tight tracking on headlines, normal on body.
ABC 123
JetBrains Mono
Accent typeface
Used for labels, eyebrows, and data annotations. Always uppercase with wide tracking.
Questions, or need something else?
For press enquiries, custom asset formats, or permission beyond the guidance above, get in touch and we will help.
Get in touch