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Building a unified customer view for WaFd Bank with Magpie + Tealium
A regional bank with web and mobile channels, strict regulatory constraints, and no single view of the customer. Here is how we built one.
Case StudiesData OrchestrationData CollectionData GovernanceCDPGTM9 min read
Case Studies
Discover how WaFd Bank partnered with Magpie and Tealium to build a unified view of their customers across web, mobile app, and server-side channels — under the governance constraints a regulated financial institution operates within.
In this case study, you will learn how the team:
- Deployed a governed client-side and server-side collection framework across web and mobile app in under ten weeks
- Built a deterministic identity resolution architecture unifying anonymous, authenticated, and offline customer records
- Designed and implemented inbound and outbound data pipelines connecting core banking systems, the CDP, and the warehouse
- Activated audiences into Braze, Meta Ads, Google Ads, and Snowflake from a single governed profile
Download the full case study to see how Magpie and Tealium helped accelerate performance and unlock smarter growth across every channel.
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